Primal is the UK's leading commercial strength brand — engineered for the gym floor and trusted in over 25 countries. Flex Fitness Equipment is the Australian & New Zealand partner, delivering the full Primal range end-to-end.
2016
Brand founded (UK)
25+
Countries worldwide
50
Pieces in this range
125kg
Pin-select weight stacks
/ About Primal Strength
Founded in 2016 by Steven Rinaldi, Primal set out to transform the gym floor — moving beyond rows of cardio into world-class strength and functional spaces. Today it's the UK's leading commercial strength brand, exporting to 25+ countries.
The range spans three series — Personal, Pro and Performance. This catalogue covers the Performance Series: commercial-grade pin-loaded and plate-loaded machines built for high-traffic floors.
/ Why Primal × Flex
- End-to-end service: 3D gym design, equipment selection, delivery & professional installation
- 125kg pin-select stacks — 5kg increments, precise 1:1 cable ratio
- Plate-loaded machines with converging arcs and biomechanically correct paths
- Full floor coverage — machines, racks, benches, bars, plates & cardio
- Backed by Flex's local AU/NZ supply, service and install teams